Unlocking New Business Opportunities: Using Strategic Gifts for Prospecting

In the competitive landscape of business, attracting new clients and prospects is an ongoing challenge. However, one often overlooked strategy that can yield remarkable results is the strategic use of gifts. When used effectively, gifts can serve as powerful prospecting tools, helping to attract new business and forge meaningful connections. Let's delve into the process of strategically using gifts to win over prospects and drive business growth.

1. Identify Your Target Group: The first step in using gifts strategically for prospecting is to identify your target audience. Who are the individuals or companies you want to attract as clients or partners? Define your ideal prospects based on factors such as industry, demographics, interests, and pain points. Understanding your target group allows you to tailor your gift-giving efforts to resonate with their needs and preferences.

2. Curate the Right Items: Once you've identified your target group, it's time to curate the right gifts that will capture their attention and leave a lasting impression. Consider factors such as relevance, quality, and personalization when selecting gifts. Choose items that align with your prospect's interests, address their pain points, or showcase your brand's values and expertise. Whether it's a thoughtful gift box filled with premium products or a personalized item tailored to their specific needs, the key is to make your gift memorable and meaningful.

3. Personalize Your Approach: In today's digital age, personalization is key to standing out and making a genuine connection with prospects. Take the time to research your prospects and customize your gift-giving approach accordingly. Address them by name, reference their specific interests or recent achievements, and include a personalized note to show that you've invested time and thought into the gesture. Personalization demonstrates your sincerity and makes prospects feel valued, increasing the likelihood of a positive response.

4. Include a Call to Action: Alongside your gift, include a clear call to action that prompts recipients to take the next step towards engaging with your business. Whether it's scheduling a meeting, attending a webinar, or visiting your website, make it easy for prospects to move forward in the sales process. Clearly communicate the value proposition of your offering and highlight how it can address their needs or solve their challenges. A compelling call to action encourages prospects to take action and accelerates the conversion process.

5. Track Success and Follow Up: To measure the effectiveness of your gift-giving campaign, implement tracking mechanisms to monitor engagement and conversion rates. Utilize tools such as unique discount codes, customized landing pages, or dedicated email addresses to track responses and gauge the campaign's impact. Additionally, follow up with recipients after they've received your gift to reinforce the connection, address any questions or concerns, and further nurture the relationship. Consistent follow-up is essential for building trust and fostering long-term partnerships.

Strategic gift-giving can be a highly effective prospecting tool for attracting new business and driving growth. By identifying your target group, curating the right items, personalizing your approach, including a compelling call to action, and tracking success, you can maximize the impact of your gift-giving efforts and create meaningful connections that lead to business success. Ready to unlock new business opportunities? Start leveraging the power of strategic gifts today!

Elevate Your Summer: Corporate Gift Themes to Spread Sunshine and Success!

As the temperatures rise and the sun shines brighter, it's time to infuse your corporate gifting with the vibrant energy of summer. Whether you're expressing appreciation to clients, motivating your team, or fostering relationships with partners, incorporating summer-themed gifts adds a refreshing twist to your gestures. Let's explore some delightful summer corporate gift themes to spread sunshine and success:

1. Beach Vibes: Embrace the laid-back charm of the beach with gifts inspired by sun, sand, and sea. Think personalized beach towels, stylish sunglasses, insulated water bottles, or beach tote bags filled with sunscreen, snacks, and a beach read. These gifts evoke a sense of relaxation and leisure, perfect for encouraging your recipients to unwind and enjoy the summer season.

2. Outdoor Adventure: Encourage your team or clients to explore the great outdoors with gifts tailored to outdoor adventures. Consider items like portable picnic sets, insulated cooler bags, outdoor games (like cornhole or frisbee), or hiking essentials like water bottles, trail mix, and sunscreen. These gifts inspire a sense of adventure and provide the tools for memorable outdoor experiences.

3. Tropical Paradise: Transport your recipients to a tropical paradise with gifts that capture the essence of island living. From Hawaiian shirts and tropical-themed accessories to fruity cocktails and exotic snacks, embrace the spirit of aloha and create an unforgettable summer escape. Consider adding a touch of luxury with spa kits featuring coconut-scented lotions and candles for a pampering experience.

4. Summer Staycation: For those who prefer to enjoy summer closer to home, curate gifts that elevate their staycation experience. Think backyard BBQ sets, gourmet grilling sauces, cozy hammocks, or DIY cocktail kits. Encourage relaxation and leisure time with gifts that turn their home into a sanctuary of summer fun and relaxation.

5. Garden Party: Celebrate the beauty of nature with gifts inspired by lush gardens and blooming flowers. Consider gifting herb garden kits, floral-scented candles, gardening tools, or seed packets for a touch of greenery. These gifts encourage recipients to connect with nature and indulge in the simple pleasures of gardening and outdoor living.

6. Summer Wellness: Help your recipients prioritize self-care and well-being during the summer months with gifts focused on health and wellness. Choose items like yoga mats, essential oil diffusers, healthy snack assortments, or fitness trackers to support their wellness journey. These gifts promote balance and vitality, empowering recipients to feel their best all summer long.

7. Eco-Friendly Essentials: Show your commitment to sustainability by gifting eco-friendly products that align with summer themes. Consider bamboo picnic sets, reusable water bottles, organic sunscreen, or eco-friendly beach bags made from recycled materials. These gifts not only promote environmental consciousness but also inspire recipients to make eco-friendly choices in their daily lives.

Incorporating summer-themed corporate gifts into your gifting strategy adds a personal touch and creates memorable experiences for your recipients. Whether you're celebrating achievements, expressing gratitude, or strengthening relationships, these summer gift themes are sure to spread sunshine and success throughout your organization. So, embrace the spirit of summer and elevate your corporate gifting game with these delightful themes! 🌞🎁

Celebrating Loyalty: Perfect Gifts for Long-Time Customers at Business Milestones

In the dynamic landscape of business, few things are as valuable as a loyal customer. These individuals have stood by your side through thick and thin, contributing to the growth and success of your enterprise. When it comes time to celebrate a significant milestone in your business journey, honoring these long-time supporters with thoughtful gifts is not only a gesture of appreciation but also a strategic investment in maintaining their loyalty. So, what are the best gifts to give your long-time loyal customers at a milestone in your business? Let's explore some ideas:

1. Personalized Tokens of Appreciation:

   • Show your appreciation with a personalized gift tailored to each customer's preferences and interests. This could range from monogrammed merchandise to customized products that reflect their unique tastes and preferences.

2. Exclusive Discounts or Offers:

   • Reward your loyal customers with exclusive discounts or special offers as a token of gratitude for their continued support. This could include limited-time promotions, free upgrades, or access to premium services not available to the general public.

3. VIP Experiences:

   • Treat your long-time customers like VIPs by offering them exclusive experiences such as behind-the-scenes tours, invitations to special events, or access to pre-launch product demonstrations. These experiences create memorable moments and deepen the emotional connection between your brand and your customers.

4. Commemorative Items:

   • Mark the milestone with commemorative items such as engraved plaques, certificates of appreciation, or custom-made keepsakes that serve as a tangible reminder of their loyalty and contribution to your business journey.

5. Charitable Donations in Their Name:

   • Demonstrate your commitment to making a positive impact by making a charitable donation in honor of your long-time customers. Choose a cause that aligns with their values and interests, and share the impact of their contribution to further strengthen your relationship.

6. Surprise Gifts and Thank You Notes:

   • Sometimes, it's the small gestures that make the biggest impact. Surprise your loyal customers with unexpected gifts or handwritten thank you notes expressing your gratitude for their continued support. These personalized touches show that you value their business and cherish the relationship you've built together.

7. Exclusive Merchandise or Limited-Edition Products:

   • Create a sense of exclusivity by offering long-time customers access to limited-edition merchandise or products specially designed to commemorate the milestone. This not only makes them feel special but also generates excitement and buzz around your brand.

8. Tailored Rewards Programs:

   • Consider implementing a tiered rewards program that offers increasingly valuable benefits and perks to long-time customers based on their loyalty and contribution to your business. This incentivizes continued engagement and encourages them to remain loyal for years to come.

So what’s our conclusion? Celebrating business milestones provides an opportunity to express gratitude to your long-time loyal customers and strengthen the bond between your brand and its supporters. By choosing thoughtful and meaningful gifts that reflect their value and contribution, you not only acknowledge their loyalty but also inspire continued engagement and advocacy. After all, in the journey of business success, loyal customers are the true partners who deserve to be celebrated and cherished every step of the way.

Unwrapping Success: The Best Conference Gifts to Elevate Attendee Experience!

Conferences are more than just a gathering of like-minded individuals; they're an opportunity to learn, network, and, of course, receive some amazing swag! Over the years, conferences have elevated the art of gift-giving, surprising attendees with thoughtful, useful, and sometimes downright cool items. Let's take a look at some of the best conference gifts to elevate attendee experience:

1. Customized Tech Gear:

   • Nothing says "cutting-edge" like a personalized tech gadget. Conferences often gift attendees with custom USB drives, wireless chargers, or high-quality earbuds. These items not only make attendees feel appreciated but also come in handy during and after the event.

2. Reusable Water Bottles and Travel Mugs:

   • Staying hydrated is key during conferences, and a sleek, branded water bottle or travel mug is the perfect companion. Many conferences have embraced sustainability by offering reusable options, reducing waste and leaving a lasting impression on attendees.

3. Branded Notebooks and Journals:

   • In the age of technology, the classic notebook still holds its charm. Branded notebooks and journals allow attendees to jot down important insights, ideas, and contact information. Plus, they serve as a lasting reminder of the conference and its valuable content.

4. Custom Apparel:

   • T-shirts, hoodies, and other wearables featuring the conference logo or a witty slogan have become iconic conference gifts. Attendees love to showcase their participation, turning these items into conversation starters long after the event concludes.

5. Interactive Workshop Materials:

   • Conferences often host workshops and hands-on sessions. Providing attendees with interactive materials like puzzles, games, or DIY kits related to the conference theme not only engages them during the event but also extends the conference experience beyond the venue.

6. Exclusive Access or Discounts:

   • Some of the best gifts don't come in a bag but in the form of exclusive opportunities. VIP access to certain sessions, post-conference webinars, or discounts on industry-related products and services make attendees feel special and appreciated.

7. High-Quality Swag Bags:

   • The classic swag bag has stood the test of time, evolving to include a mix of practical and entertaining items. From high-quality pens and stylish sunglasses to snacks and exclusive offers, a well-curated swag bag is always a crowd-pleaser.

8. Personalized Artwork or Prints:

   • Elevating the gift game, conferences sometimes offer personalized artwork or prints related to the event theme. These unique and thoughtful gifts add a touch of sophistication, transforming the conference experience into a work of art.

In the world of conferences, the best gifts go beyond mere tokens of appreciation; they become extensions of the event itself. Whether it's a piece of technology, a practical accessory, or an exclusive opportunity, these gifts play a crucial role in creating a memorable and positive experience for attendees. So, next time you attend a conference, keep an eye out for the swag bag – it might just hold one of the best conference gifts of all time!

Top 5 Considerations When Looking to Outsource Your Corporate Gifts

Corporate gifting plays a significant role in appreciating clients, employees, and business partners. However, choosing the right vendor for outsourcing corporate gifts is crucial. In this blog post, we will explore the top five considerations when deciding to outsource corporate gifts.

Vendors' Attention to Detail

One of the key factors to consider is the vendor's attention to detail. Look for a vendor who pays meticulous attention to every aspect of gift procurement, packaging, and delivery. They should ensure that each gift is carefully crafted and presented to reflect your company's standards, enhancing the overall impression.

 Creativity in Gift Curation

The ability to curate unique and meaningful gifts is another important consideration. Seek vendors who demonstrate creativity in their gift selection process. Their curated gifts should be thoughtful, tailored to the recipient's preferences, and aligned with your brand image. A creative gift selection will leave a lasting impression and show genuine care.

 Ability to Find Unique Items

Standing out from the crowd is essential when it comes to corporate gifting. Look for vendors who can source unique items that are not commonly found. Whether it's locally made products, artisanal crafts, or exclusive merchandise, offering something distinctive will make your gifts memorable and appreciated by recipients.

 Ease of Working with Gifting Vendor

A smooth and hassle-free collaboration with the gifting vendor is vital. Consider their responsiveness, flexibility, and willingness to accommodate your specific needs. An efficient vendor will provide timely updates, offer customization options, and ensure seamless communication throughout the gifting process. Ease of working together will save you time and stress.

 Fit Your Needs

Lastly, ensure that the chosen vendor aligns with your unique requirements. Assess their capability to handle the volume of gifts needed, meet your budget constraints, and adhere to any special requests or branding guidelines. A good fit will ensure that the vendor can deliver on your expectations and provide a personalized gifting experience.

Corporate Holiday Gifting Trends 2023: Elevate Your Gift-Giving Game and Spread Joy in the Office!

As we approach the holiday season, it's time to deck the halls, spread cheer, and of course, engage in the timeless tradition of corporate holiday gifting. This year, let's embrace a better homes and garden magazine-inspired tone as we explore the top trends that will make your corporate gifts shine bright like tinsel on a Christmas tree. Get ready to elevate your gift-giving game and spread joy in the office as we delve into the exciting corporate holiday gifting trends of 2023!

Thoughtful and Functional Gifts:

In the spirit of creating a warm and inviting atmosphere, thoughtful and functional gifts are taking center stage this holiday season. Consider items such as cozy blankets, stylish desk organizers, or gourmet food baskets that inspire well-deserved relaxation and create a sense of comfort in the workplace. By selecting gifts that cater to both professional and personal needs, you'll show your appreciation while fostering a positive work-life balance.

Experiential Gifts for Memorable Moments:

Why give something that lasts for a fleeting moment when you can create memories that will last a lifetime? Experiential gifts are gaining popularity as companies recognize the value of shared experiences. From team-building activities like cooking classes or outdoor adventures to wellness retreats or theater tickets, these gifts provide opportunities for bonding and personal growth. Embrace the spirit of togetherness and create unforgettable moments that build strong teams and lasting relationships.

Customization: The Key to Personal Connection:

In the age of individuality, generic gifts simply won't cut it anymore. This year, let's focus on customization as the secret ingredient for a personal touch. Whether it's monogrammed items, personalized stationery, or engraved accessories, customizing gifts adds a touch of thoughtfulness that shows you truly value each recipient. By tailoring gifts to their unique tastes and preferences, you'll create a personal connection that goes beyond the confines of the office walls.

Sustainable and Eco-Conscious Choices:

With environmental awareness at an all-time high, it's no surprise that sustainability continues to influence our holiday gifting choices. Opt for eco-conscious gifts made from recycled materials, organic products, or sustainable alternatives. Bamboo water bottles, reusable shopping bags, or environmentally friendly office supplies are excellent options that showcase your commitment to a greener future. By making sustainable choices, you'll not only delight your recipients but also contribute to a healthier planet.

9 Mistakes Companies Make When Gifting Staff

Oops! These foibles might send the opposite message you’re hoping to share. Study up on common corporate gift mistakes—then discover what to do instead.

Whether they’re for new hires or to celebrate a long-term milestone, companies are investing more and more each year on corporate gifts. According to a May 2021 Coresight Research survey of 300 corporate gift buyers, the corporate gifting market is more than $242 billion, and is set to grow by 8 percent each year as companies vie to woo and retain talented staff. 

So what are we investing all this money for? To share a really important message—if you do corporate gifting right, that is. About eight in 10 of those surveyed said it was money very well spent, and the biggest benefit (cited by 45 percent of participants) was to make the recipient feel valued. What a beautiful memo.

That said, there are some surprisingly common corporate gift mistakes that can throw off even the best laid plans. Depending on the corporate gift “crime,” you might send an insincere or contradictory message to the one you’re trying to share: “You matter.” 

9 Mistakes Companies Make When Gifting Staff

To ensure you don’t make any of these blunders, read on for an overview of them all, plus our best practices about how to gift better.

Too Much Self-Promotion

Skip the logo-covered merch for another time. Ideally, these items should be reserved for team-building events or freebies. 

You’re Overlooking Core Values

Does your company’s mission revolve around sustainability? Diversity and inclusion? The arts? Avoid any gifts that don’t accurately reflect your values. For instance, if you promote eco-friendly practices at the office, you won’t want a gift basket full of single-use plastic.

You’re Being Impersonal

Being too generic sends a message that you don’t know about the recipient—and might not care enough to find out. Take time to get to know the gifted party, and try to find something that tracks with their interests, hobbies or big lifestyle changes (such as a new home or pet). If you must select a more universal gift, be sure you add a special touch via a handwritten note with details that relate only to that individual.

You’re Forgetting the Packaging

A smashed ribbon or shoddy wrapping job might say, “I was in a rush.” The gift wrap, box or bag is an additional way to showcase the amount of time and effort you put into a corporate gift, so seek out a polished box or package that will make the recipient excited to see what’s inside.

You’re Spending Too Much (or Too Little)

Yes, you can spend too much! Doing so can not only put a dent in your bottom line, but it can also come across as the gifters trying to “win over” the recipient. It can also outshine other gifts in the past and future. Investing too little can send the same message as slapped-together packaging; “you don’t matter as much as you think.” Aim to match the tone of the occasion. Just as you set a budget for each business initiative, set a reasonable budget for gifting purposes and stick to it as closely as possible.

You Might Be Biased

The budget detail can especially become treacherous territory if you share a $100 airline credit with one staff member, and a $25 local restaurant gift card with another. Being partial to one person over another may feel like a major slight. Even though it’s important to personalize the gifts as much as possible, equal milestones or occasions should receive about equal investment. 

You’re Stuck on Repeat

Even the biggest fans of coffee don’t need 12 mugs and bonus bags of beans lying around. Instead of delivering the same package each milestone, family loss or birthday, aim to mix things up each time. A spreadsheet of what has been gifted to each person to date can help jog your memory if you forget.

Your Timing is Off

Just as being late to a birthday dinner or wedding is a party foul, delivering a corporate gift after (especially long after) a special occasion can make the recipient feel like an oversight. Mark important events in a calendar, and set a reminder a specific timespan before to alert you to the fact that now’s the time to coordinate so everything arrives on time.

Holidays Are the Only Reason You Gift

Be it Christmas, Passover, Ramadan or otherwise, commemorating holidays with corporate gifts can be tricky territory as you can never be sure what or how each individual celebrates. Unless you know for sure when these milestones arise in their calendars, aim to stick to other days of the year. As a bonus, surprising them during a less present-heavy time means that your gift might get even more notice—and gratitude.

4 Ways to Overcome Gifting Decision Fatigue

Unsure of what rewards will win over the hearts and minds of your team members? These corporate gift tips will help!

Have you ever walked into the mall or scrolled through Amazon only to feel like there are so many options, there might as well be none? We’ve been there and felt that to our core—especially when the product hunt is for gifts. 

Not only is the vast array of options overwhelming, but we want to be sure to send the right message. (For example, gym clothes or a diet book is probably not a wise idea to present someone with for a birthday, Valentine’s Day or holiday gift…unless you are absolutely positive the recipient wants that exact thing and won’t believe you’re trying to send a not-so-subtle memo about their health or body size!)

When it comes to corporate gifts, we understand that there are a wide variety of gift trends and options. Whether you’re searching for something for a milestone gift, an event welcome package or otherwise, keep these selection strategies in mind to help narrow down the choices and hone in on the perfect gift(s).

 4 Ways to Overcome Gifting Decision Fatigue

Pay attention.

This sounds simple and perhaps obvious, but it can make a major difference in combating gifting decision fatigue. Invest some time into being curious. Without prying or invading their privacy, you can start keeping a mental (or digital) log of what your team members enjoy doing outside of work, what they snack on or pack in their lunch and what birthday or holiday gifts they comment about after the big day. All of these little details can shed light on their hobbies, passions, cravings and pursuits.

Paying attention to little details in an effort to make others feel “seen” is one of the core building blocks of “unreasonable hospitality,” a concept brought to life by restaurateur and author Will Guidara. In his book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Guidara says, “When you create a hospitality-first culture, everything about your business improves—whether that means finding and retaining great talent, turning customers into raving fans, or increasing your profitability.” Here at BOCS DSM, we couldn’t agree more.

Ask around.

If observation isn’t offering enough insight, feel free to call in some reinforcements, within reason. Whether you ask the individuals directly via staff surveys or share casual conversations with their work BFF or teammates at social outings, sometimes the best way to know what gift might resonate is just to ask.

Let them choose.

To show appreciation through a gift, it must be thoughtful, useful and inclusive. That probably means that T-shirts or mugs with the company logo aren’t often your top choice. At the same time, personalizing every gift for members of a large company or sizable groups of event attendees can be extremely time-consuming and daunting. 

If that situation hits home, consider letting the recipient choose their own adventure. Airline credits, gift cards, subscription credits and gift selection platforms are all wise ways to let the gift-getter take some ownership to select their picture perfect present. 

Outsource the gifting.

If you’re still unsure of where to start, or simply don’t have adequate time or resources to dedicate to researching yourself, BOCS DSM can guide you through the entire process. Contact Amy and we can take it from here.

No matter which path you choose and regardless of the occasion for the gift, don’t forget a thank you note. A handwritten expression of gratitude is a simple yet elegant way to add a personal touch to any present.

4 New Hire Welcome Gifts That Will Make Them Want to Stay For Years

The average American has about 12 jobs during their working lives, according to estimates from the U.S. Bureau of Labor Statistics. Considering that works out to about one new job per person every 3 years, that means a lot of us are settling in at, or considering applying for, a new job as we speak.

If you’ve made an offer to a potential employee and they have accepted, they’ve already shown some interest, dedication and level of commitment. But the messages you send—and how you make them feel—on day one can really seal the deal. 

For this reason, and since it’s simply the hospitable thing to do, we recommend that you consider greeting your new hires with a curated gift.

What Are New Hire Gifts?

Sometimes delivered as part of an onboarding package, and also referred to as swag bags or welcome kit, a new hire gift is a package from a brand to an incoming staffer to help them feel like they’re a valued member of the team. Ideally, new hire gifts not only make the employee comfortable as part of a team (of possible strangers), but they can also express aspects of your company culture.

Think beyond the basic onboarding specifics, info about the position and company and human resources manual; this gift should be personal, thoughtful and useful.

People love being valued, and when companies or managers are the ones sending that message, retention rates and talent acquisition levels might also increase. But even if that’s not the case, it’s a kind gesture. Wouldn’t you have loved a little something on your day one (if it wasn’t there awaiting you)?

Tips for Selecting and Giving New Hire Gifts

A new hire gift need not be extremely extravagant, but a generic or overly-cheap surprise will send the wrong memo. The best new hire gifts are:

• Personal

• Useful

• Beautiful

• Inclusive

Using those adjectives as inspiration, feel free to get creative and DIY. Or choose from one or several of the best new hire gift categories below.

A Hand-Written Note

Even if you share nothing else, this is an impactful (and quick!) new hire gift idea. Whether it’s just from their manager, the company executives or signed by the entire team is up to you; just be sure it’s not too templatized and mentions something that’s unique to that human and what makes them worthy and fitting for their new gig.

Desk Swag

Few people enjoy investing in extra gear to use at the office. Rather than making a new hire order a set of headphones, a laptop case or other tech accessories online, surprise them with those items. Better yet, offer them a digital gift card so they can select their style. 

Subscriptions

Is the role something that requires concentration in a way that might be boosted by music? Try a Spotify or Apple Music membership. Or to send a message that you value your teammate’s well-being, a meditation or relaxation app like Headspace or Calm can be a wise choice.

Well-Being Boosters

Speaking of health and wellness, if this is a priority of your company—or your new hire—a massage gun, yoga mat, lotions, tea set or heart-healthy desk drawer snacks can all be strong choices. For high-stress positions, contemplate offering an eco-friendly scented candle, desk plant or other serenity-boosting goodies.

Local Favorites

If your new hire has relocated, this is one of your best bets. That being said, even if they’re familiar with the area, they’ll likely enjoy a bonus celebration of their city. Seek out signature snacks, condiments, drinks or pantry staples, or pair that hand-written note with a restaurant gift card or two. Alternatively, offer something extra to look forward to by way of ticket credits to redeem to see a future local show or sporting event.

The Ultimate Corporate Event Welcome Package Must Include These Things

Don’t forget the snacks!

A warm smile and a welcoming dose of eye contact are two ways you can make a great first impression. But it’s not just individuals who should consider the first impression they’re making to clients and co-workers; brands must do the same.

Think of an event welcome package like your corporation’s first impression. You never get a second chance to make it, as they say, so it’s wise to plan ahead to set the tone for an impactful day or week.

 Whether you’re hosting a leadership retreat, incentive trip, conference, team building event or summit, this guide will coach you along how to set the mood for a productive and memorable meeting.

 How to Build a Corporate Event Welcome Package

Unsure of where to start? An agenda is a terrific item to check off the list, and will be beneficial to ease anxiety about any unpredictable moments ahead. This outline, including times and brief session summaries, will also aid in keeping everyone on time and in the loop. If possible, consider printing this on paper, then include a QR code in the corner for those who prefer to follow along by phone.

 If you’re serving food during the event, it’s thoughtful to include the menu somewhere on this document, either on the flip side or via a separate QR code. By sharing this in advance, you can give those with any dietary restrictions or preferences time to plan for accommodations (or reach out to you to request alternate meals or snacks).

 From there, let your venue and event style be your gift fairy godmothers. These details can play a big role in designing the overall package—and making the day or week as cohesive as possible. If the event is in Miami, sunscreen and sunglasses might be appropriate, while in Boston, a chowder mix or might feel more in line.

 In terms of presentation, a carefully-packed box feels more polished and planned than an array of items tossed into a tote bag. No matter what package you choose to present the welcome gift inside, have this ready at the check-in table or awaiting attendees in their hotel rooms if attendees are arriving early and staying the night.

 Above all, aim to be thoughtful to everyone’s preferences when designing your welcome gifts. To ensure all attendees are able to partake in the goodies, try to select items that most people can enjoy. (For example, it’s best to offer naturally gluten-free and plant-based if you’re including food, and steer clear of polarizing scents, alcohol or anything with political or religious undertones.) Also keep packing efficiency in mind. If the products aren’t designed to be enjoyed on-site, what will be simple for all to take home?

 Beyond an agenda and menu, many corporate event packages include some or all of the items below:

●        Salty and sweet snacks to keep energy levels strong

●        A beverage or two to help with hydration

●        A couple themed gift items, ideally locally-sourced locally

●        A thoughtful welcome note, handwritten if desired

 At the conclusion of the event and soon after, don’t forget to thank all of those who made the gathering a success, including event organizers, speakers, volunteers, integral team members and on-site staff. A positive final impression is also vital to leave all with a hospitable memory—and set the tone for next time.

These Corporate Milestone Gifts Are So Much More Thoughtful Than a Plaque

Show your staff you really care and want to celebrate their wins with one of these meaningful ideas.

Just like sharing a Valentine’s Day or anniversary card with your plus one is better than pretending like the occasion doesn’t exist, awarding an employee a certificate or plaque is better than no recognition alone.

 The clichéd and often templatized nature of all of these gestures makes them far less impactful, however. A significant milestone should be highly personalized and overwhelmingly thoughtful, and these items have been overused to the point of potentially losing their meaning. 
As you start to build out your corporate reward structure, it’s wise to consider setting aside budget and a gameplan to commemorate significant milestones and reward loyalty. A work anniversary (AKA “workiversary”) is the perfect chance to tip a cap to your employees and celebrate the exciting opportunities ahead. For many businesses, work anniversary gifts are awarded after a staff member dedicates 1 year, 5 years and 10 years with the company, as well as every 5-year mark after that. 

Even if you have a milestone strategy in place, though, that doesn't mean you’re done after one. Random, unexpected gifts and a year-round culture of gratitude and recognition will foster loyalty and boost morale. 

Calling out a valued team members’ accomplishments and dedication to the company will make them feel like they matter to you and in turn will make them loyal.

Expert Tips to Give Work Anniversary Gifts That Matter

As you start to flesh out your milestone package plan, keep these general best practices in mind.

• Pay attention. In line with one the biggest corporate gift trends, for milestones, it’s wise to make each package personalized. Get to know your staff member’s interests and hobbies outside of the office, and try to align your award with that. The unique nature will make your investment memorable and deliver the message you’re aiming to send: “Thank you for your dedication. You matter, and we’re glad you’re part of our team.”

• Scale up. The more significant the milestone, the more profound the gift should be. For the 1-year and 5-year anniversary, secure a nice memento, pair it with some personalized touches (for a java fan, a handwritten card signed by the team stuffed with gift cards to every local coffee shop for a DIY drink tour) and call it good. Raise the value as they rise up in seniority.

• Set a budget. For equity, aim to stick to about the same price range to recognize employees at the same anniversary category (1 year, 5 year, 10 year…).

• Start early. Keep a master calendar of employee start dates, then set a reminder on the anniversary dates themselves and one month prior to that date so you have enough time to plan ahead.

The Best Corporate Milestone Gift Ideas

If you could use some inspiration for where to get started, here are some work anniversary gift ideas that will send a thoughtful, unforgettable message. 

Time Off

Since time doing what you love is priceless, consider granting the celebrant with a bonus half-day or full-day of paid time off is a terrific option for an occasion like a 1-year work anniversary. That way, they can choose to sleep in, leave early or extend their weekend to make the most of their desired out of office time. As the commitment escalates, consider a paid sabbatical so the recipient can take a vacation, sign up for a course or simply unplug and recharge. 

Charitable Donation

Ideal for a 5-year anniversary (so you have time to familiarize yourself with the organizations your employee supports), making a donation in your team member’s name is extremely thoughtful. If you’re not sure on the exact 501(c)(3) they donate to personally, brainstorm charities that align with their passions. A few ideas that have all earned an “A” rating from Charity Watch:

• Civil Rights: American Civil Liberties Union 

• Environment: Wildlife Conservation Society

• Cancer: Dana-Farber Cancer Institute

• Kids: World Vision

• LGBTQ+: The Trevor Project

• Hunger: City Harvest

• Mental Health: Mental Health America

• Veterans: Semper Fi + America’s Fund

TLC

A self-care-focused gift is a terrific option for a 5-year or 10-year work milestone. Try pairing a gift card to a local day spa with a basket of at-home spa products, a pair of slippers and a robe to keep the “treat yourself” energy going. This sends a beautiful message that you care about your employee’s wellbeing and respect them as a human (not just a contributor to your bottom line).

Art

A stellar option for a 10-year or 15-year anniversary if the staff member collects art or enjoys decorating their office space. If you don’t want to dive into portraits, landscapes or abstract art, a customized print noting their name and unique talents can be a unique departure from the plaque route—and a way to call out all the many aspects you admire and appreciate about the individual.

A Getaway Experience Box 

For 15 years and beyond, any and all of the above at a larger scale (more days off, larger donations, etc.) all work well. Or curate a thoughtful vacation-inspired box to tip a cap to their favorite city, and share it with a prepaid debit card for them to use at restaurants, spas, classes or whatever their heart desires during their well-deserved retreat. “Allowing recipients to choose their own vacation adventure is a great way to show appreciation to some of the more senior recipients,” Nebons says.

5 Corporate Gift Trends for 2023 (That Won’t Go Out of Style Anytime Soon)

Because your clients, guests and staff deserve so much better than a mug…

Gone are the days of generic gifts. 

In this competitive employment market, a standard logo mug, tote bag or plaque aren’t going to cut it as corporate gifts to help retain, celebrate and motivate staff or customers. To retain the best workers amidst this evolving labor force, more and more companies are offering extra incentives to show their employees they care, including more flexible schedules, mental health services, additional paid leave and upgraded gifts, according to an analysis by Harvard Business Review. 

“Gifting is used as a tool to spread company culture and express appreciation,” explains Amy Nebons, owner and creative director of BOCS DSM in Des Moines, Iowa.

And as the digital landscape has forged a more level playing field for customers and offered more competition for nearly every industry on the planet, it can feel tough to cut through the clutter and make your brand stand out as worthy of investment and loyalty.

In both cases, “the trend is shifting toward quality over quantity and really focusing dollars on the top-tier customers or places that are potential revenue-driving efforts, like prospect gifting and referral gifting,” Nebons adds.

Now that you know what to avoid (we’re looking at you, cookie-cutter certificates and cheap T-shirts), read on to study up on what’s new and next in corporate gifting, whether you’re rewarding a staff member, trying to lure in a customer or are hosting an event.

5 Corporate Gift Trends That Won’t Go Out of Style Anytime Soon

Personalization

Sure, it’s efficient and easy to send out an email blast with digital Starbucks gift cards to your team or client mailing list. But that doesn’t make nearly as much of an impact as something that helps the recipient feel “seen.” What if they don’t drink coffee? Or perhaps they brew their own at home or have a local shop they prefer? 

“Avoid generic gifts or gift cards when you really want to make an impression. A big trend is focusing on high-quality items that are personalized to the recipient,” Nebons says. 

These should be less about company brand, like the aforementioned branded merchandise, and more about the recipient’s genuine satisfaction with the gift, Nebons says.

Take time to get to know your employees or clients, and aim to select items that align with their passions. Art gear, travel essentials, electronics, golf accessories, outdoor equipment and cooking tools can all be thoughtful ways to support their out of office pursuits.

Quality Over Quantity

Rather than purchasing dozens or hundreds of the exact same water bottle to pop on your team members’ desks or act as a welcome gift at an event, the latest trend in corporate gifting: less is more. 

“I always recommend quality over quantity. Avoid cheaply made bulk items with your logo on it. Instead opt to save that money and put it toward higher quality gifts to your top tier,” Nebons suggests. 

If you’re strategic about who you gift, you can allocate more dollars to each package to really make a statement. 

A Good Theme

Think of this like “the total package.” One thoughtful item is good. But a few that fall under the same umbrella concept is even better.

“Curated gifting, essentially, creating a package of thoughtful and unique items that work together to create a theme, is important and has proven to be impactful,” Nebos says. “This allows you to integrate premium design and presentation.”

Plus, if you’re having a virtual event or have a hybrid workforce, this allows each person to get in on the same festive fun as those at the headquarters.

Wellness

As we inch our way out of the pandemic, a growing population of Americans are examining their relationships with everything from exercise to alcohol to sleep. Sleep masks and teas, a yoga mat and block set or a smoothie kit, cookbook and blender are all thoughtful ways to support the health of those in your circle. 

The sober curious movement has never been louder and prouder, so instead of a bottle of bubbly or whiskey, consider a “mocktail kit, and allow the recipient to make the choice. Out with the alcohol when it comes to gifting to a large group,” Nebons says.

Experiences

Life is about much more than work and the constant “hustle.” Give your employees and customers permission to get out and enjoy life with something they can either use or learn from in their free time. When you offer a spa package, host a cooking class for your team’s families, share speakers and tickets to concerts or any other interactive option, you offer a gentle reminder that life isn’t about “all work and no play.”